Showing posts with label Atkins. Show all posts
Showing posts with label Atkins. Show all posts

Wednesday, June 24, 2009

Oh, The Wonders of Those High-Protein Diets!

Everywhere I turn these days I'm reading about people eating more meat. Meat prices are soaring, and the "meat packers" (a euphemism if ever there was one) can scarcely keep up with demand.

Part of this, I think, has to do with the "millennium bug" (which, as we all know, turned out to be nothing more than an entomological hoax cooked up by former KGB agents now in the flashlight-battery business in New Jersey). I can just hear people all across America in mock despair the day after New Years: "Oh gosh, I bought 300 pounds of sirloin steak to get me through the Y2k crisis. Guess I'd better eat it this weekend before it goes bad!"

Of course the current trend towards flesh foods goes way beyond purchases made by America's 250 million militant survivalists the last 2 weeks of December. Indeed, if you look at the numbers you'll find that meat consumption in the US has been way up for some time. (It's a "bull" market, you might say.) The #1 reason for all of this is no secret: Everybody and his brother are on high-protein diets.

I first realized something was up when people started to react to my vegetarianism a little differently. Instead of the usual excuses ("Of course I'd be a vegetarian [sigh]—if only my Bohemian husband and sumo-wrestler son didn't have me chained to the stove boiling hot dogs…"), I started getting aggressive responses ("Vegetarian, huh? [sneer] That's fine for you, but a finely-tuned body like mine needs extra protein [more sneers]."). And my friends changed too. Suddenly, all they wanted to talk about was protein, and how they'd reached dietary Nirvana.

I decided I'd better learn more about these high-protein diets before I got left behind. Here's what I found out:

1. High-Protein Diets are the Latest Thing. Whereas vegetarianism is old news (Adam & Eve, and all that dusty stuff), eating protein is a new and exciting cutting-edge idea. It's the subject of dozens of new self-help books, so you know it must be the right thing to do for the new century. Funny though, I could swear I was on one of these diets myself when I was a fat little kid back in the 1960s. (I was still a fat little kid when I went off that diet, too.) And weren't high-protein diets fashionable in the 1970s and 1980s? (Do the names "Stillman" and "Scarsdale" ring any bells?) Whatever happened to all the folks on those diets?

2. High-Protein Diets are High-Tech Weight Reduction Programs. For years we all thought it was calorie intake vs. calories burned that determined whether we'd be overweight. Now we know better. As long as we don't eat those evil carbohydrates our bodies will burn fat. Isn't it great to discover that those stuffy old laws of thermodynamics don't apply anymore? (It sure makes me feel better about not paying attention in science class!) Of course, there are vegetarian doctors who claim to be able to prove that people on high-protein diets only lose weight because they (1) become dehydrated, (2) go into an abnormal and dangerous state called "ketosis", and/or (3) starve themselves. But what do those doctors know? The algebra they base their calculations on is hopelessly old-fashioned too.

3. High-Protein Diets Cure Diseases. In a recent interview with CNN, protein diet guru Dr. Robert Atkins said his diet, which includes rib-eye steak, roast beef, lobster and butter, cures diabetes and high blood pressure, and reverses heart disease. (With news like this it's no wonder he's sold 9-1/2 million books!) And to think—for so many years everyone (with the possible exception of Woody Allen in Sleeper) believed it was just the opposite. Thank goodness we've finally learned the truth! Thank goodness all those silly health organizations (the American Heart Association, the American Dietetic Association, the National Cholesterol Education Program, the American Cancer Society) that have been endorsing high-fiber, low-fat diets, have finally been put in their place.

4. High-Protein Diets Get People More In Touch With Their Bodies. This has happened to many people I know personally. My friend John, for example, found out from a "doctor" that his blood chemistry was practically screaming at him, demanding that he eat high-protein foods. (This isn't to be confused with the blood-type diet—my friend Sandy is on that one!) My old college buddy Lee, who's never been healthy a day in his life, has been on a hundred different diets over the years and swears high-protein is finally "it". His body is at peace now that he's given up fruit and grains entirely and eats 3 eggs with bacon every morning for breakfast.

And several of my friends claim to have "protein meters" in their bodies that tell them when they are running low. (Are these the same things "Morris the cat" has? How come I didn't get one???) My friend Patty went into virtual "protein shock" one day when she was visiting my house. She ran to my refrigerator for a protein fix and flung open the door with the highest of expectations, only to be hugely disappointed. ("Isn't there anything dead in here?")

5. People Love to Eat High-Protein Foods. Who can argue with this? Wouldn't everyone rather eat a high-protein meal (e.g., a hamburger—plain) instead of something they'd get on a stupid vegetarian diet (e.g., a veggie burger on a Kaiser bun with pickles, lettuce, tomato, onions, roasted red peppers, and a pile of fries on the side)? A while back I had dinner in a Chinese restaurant with a couple of high-protein dieters. After they carefully picked all the green peppers out of their beef stir fry (vegetarians in reverse!) they liked their food so much that they decided to take 90% of it home in a Styrofoam box so they could savor it later. Now that's enjoying a meal!

It's great that the news about the benefits of high-protein diets has gotten out to the masses. The meat industry is happy, the lobster folks are raking in the money, and I guess no one has to feel guilty about anything anymore.

I do feel kind of sorry, though, for all the older vegetarians out there who have already lived, say, 95 or 100 years outside "the Zone" on their outdated high-carbohydrate, low-cholesterol diets. The great news about protein may be coming too late to do them much good. As for the rest of us, though, thank goodness we've been enlightened. If we can just get our protein meters adjusted, we're fixed for life.

Thursday, June 12, 2008

Getting on the “Low-Carb” Bandwagon

Americans are getting fatter. Two-thirds of us are overweight, and we're moving toward obesity at an alarming rate. In 1991 the obese comprised less than 20% of the population in every state of the union, and less than 10% in 8 states. Eleven years later the obese comprised more than 20% of the population in 31 states and more than 15% of the population in every state. Since 1980 the percentage of overweight children has doubled.

The fact that more of us can now literally sit around the house means more than just a deterioration of the scenery at the local beauty parlor. Absent radical changes in dietary and exercise routines, one-third of Americans born in the year 2000 will develop diabetes and suffer premature death. Experts have even speculated that in some states, like Texas, we may see the first generation of children to be outlived by their parents.

Something has to be done about all of this, and I've decided to do my part. First, I consulted with the legions of executives, experts and ghostwriters here at On or Off the Mark international headquarters. They, of course, had no idea, so I moved on to the real powerbrokers—the sales-types.

After a series of power lunches with my marketing people and my public relations people and their people and their people's people, I think I now have the answer. I am now in a position to make the exciting announcement that On or Off the Mark has become a "low-carb" column! As a matter of fact, I think I can safely say that this column is as low in carbs as any column of its type, anywhere. I'm hoping that readers will eat it up.

Of course, as a low-carb column I will now be able to proudly display the official "Low-Carb Option!" insignia from the American Diet League (not an official US Government agency). For an extra $14.95 I think they're even sending me a wallet card that I can flash at people when I want them to know that I, too, am low-carb.

Since this column is now officially "low-carb" it can safely be read by those persons, including the entire population of the United States, who are on the Atkins, South Beach, North Beach, South Pole, etc. high protein diets. (Hey, aren't these the same people who are collectively getting fatter?) And I know that this is going to appeal to all of those couch potatoes who drink those new "low-carb" dietetic beers to take off a few pounds while passively watching the game.

This development comes at a good time for the regular readers of this column too. Lately I've noticed that two of my three readers (I happen to be one of these two) have put on a couple of extra pounds. If they (okay, we) can diet while reading, that has to be a good thing!

Now, you may think this is merely a temporary publicity gimmick foisted on an unsuspecting public by an opportunist with no real commitment to the ideals of vegetarianism. To make you feel at ease, I'll make this promise: I'll keep my column low-carb at least until the next "high-carb" fad comes along. (At that point On or Off the Mark will officially become a high-carb column, perfect for "carb-loading" readers. But I get ahead of myself…)

Acquiring low carb status means that my lowly column can now join such American icons as Kraft Foods, Applebee's, WalMart and General Motors on the low-carb bandwagon. Think I'm kidding about General Motors? Well, maybe I am. But the way things are going, it's only a matter of time before we have low-carb trucks and busses.

I like this low-carb thing. It's totally in keeping with the great American tradition of ignoring the real causes of our problems and focusing on the quick-fix. Reaching for something labeled "low-carb" is a heck of a lot less work than real exercise or real dieting. It's faster than serving fresh vegetables to our kids (god forbid!), and a lot less scary to the average Joe than anything beginning with a "v." Most importantly, it's easy to market with the proverbial 30-second sound byte.

Image is everything, you know, and it beats out substance every time. Sounds perfect for this column!